5 Reasons Why Direct Mail Is Still a Great Way to Raise Money for Your Nonprofit
If you’re looking for a tried-and-true way to raise money for your nonprofit, direct mail may be the answer. Direct mail fundraising is still one of the most effective fundraising methods out there. Here are five reasons why direct mail is so successful.
#1 Fewer organisations are using direct mail
As the world becomes increasingly digitised, it’s easy to assume that direct mail is a thing of the past. However, direct mail can still be an incredibly effective way to reach potential donors – primarily if fewer organisations use it. Because there’s less direct mail being sent these days, your nonprofit’s campaign is more likely to stand out in the mailbox. What’s more, research shows that people enjoy receiving physical mail. In a world where we’re constantly bombarded with digital ads and emails, a personalised piece of direct mail can make a big impression. So if you’re looking for a way to reach potential donors that will make an impact, don’t discount direct mail just yet.
#2 Direct mail is now driving online action
While it’s true that many people now rely heavily on the internet and social media for information, this doesn’t mean that direct mail is no longer effective. Studies have shown that direct mail is now driving online action. More and more people are using the internet to research the organisations they’re interested in supporting, and they’re using direct mail to take the next step. For nonprofits, a well-designed direct mail campaign can be an invaluable tool for driving online engagement. By including a clear call to action and a link to your website or donation page, you can encourage recipients to take action, whether signing up for your email list or making a donation. And with so many people now using the internet to make purchasing decisions, direct mail can be a great way to reach potential donors who might not be reached through other channels.
#3 Millenials are reading their mail
It’s a common misconception that millennials are only interested in digital communications – but the truth is, they still read their mail! In fact, direct mail is one of the most effective ways to reach this key demographic. A recent study found that many millennials prefer to receive direct mail from brands they’re interested in and that it has a higher response rate than other forms of marketing. So if you’re looking for a way to connect with millennials, direct mail should be part of your strategy.
#4 Donors want to receive direct mail
While it’s true that donors are increasingly interacting with nonprofits online, that doesn’t mean they don’t want to receive direct mail. Why? Because they enjoy the personal touch that comes with receiving a physical letter or card. So, if you’re thinking about cutting back on your direct mail efforts, think again. Your donors still want to hear from you via snail mail!
#5 Donors who receive multichannel communications tend to give more
According to a recent study, donors who receive multichannel communications from nonprofits tend to give more than those who only accept one form of communication. This is likely because donors who receive multiple touchpoints are more likely to feel connected to the organisation and its mission. In addition, numerous touchpoints provide donors with opportunities to learn more about the organisation and its work, creating a greater sense of engagement. As a result, nonprofits should continue to use direct mail as part of their fundraising efforts. Direct mail provides an important touchpoint for donors and can help to create a deeper connection with the organisation. Furthermore, when used in conjunction with other channels, such as email and social media, direct mail can be an invaluable tool for building relationships with donors.
Conclusion
Direct mail is still a great way to raise money for your nonprofit. It’s now driving online action. Millennials are reading their mail, donors want to receive direct mail, and donors who receive multichannel communications tend to give more. So if you’re looking for a way to reach potential donors that will make an impact, don’t discount direct mail just yet.
By including a clear call to action and a link to your website or donation page, you can encourage recipients to take action, whether signing up for your email list or making a donation. And with so many people now using the internet to make purchasing decisions, direct mail can be a great way to reach potential donors who might not be reached through other channels.
