27 Outstanding Online Fundraising Ideas to Try in 2022
Are you looking for new ideas for online fundraising to help your nonprofit, church, school or political campaign raise more money?
If so, you’re in luck! In this blog post, we will share 27 of the best fundraising ideas that are perfect for the digital age.
These fundraising ideas can be used to raise money online through websites, social media and email campaigns.
So whether you’re looking for ways to increase donations or want to start a crowdfunding campaign, we have you covered!
What are the best online fundraising ideas for websites?
Does your nonprofit organization have its own website?
Here are some ideas to help you get the most out of your website so you can raise awareness, and collect donations through your site.
1. Email campaign fundraising
Does your nonprofit have a list of supporters’ and donors’ email addresses?
If so, then you could run an email fundraising campaign! Email fundraising is a great way to reach out to your supporters and update them on your work, as well as ask for donations.
You can also use email fundraising to promote crowdfunding campaigns, special events or volunteer opportunities.
2. Matching gifts
Another great online fundraising idea is to use matching gifts. This online fundraising strategy is a great way to encourage donors to give more money to your nonprofit.
Matching gift programs allow donors to double or even triple their donations, depending on the program.
Programs like Double the Donation will enable your nonprofit to use employer gift matching to increase your online fundraising efforts through gift matching.
3. Selling merchandise through your online store
Another great way to fundraise through your website is to sell merchandise!
You can create an online store on your website and sell products such as:
- t-shirts
- hats
- stress balls
- pens
- tote bags and more.
This is a great way to raise funds and promote your organization at the same time.
4. Donation buttons
Make it easy for visitors to your website to donate by adding donation buttons!
Donation buttons can be added to any page on your website and are a great way to collect an online donation.
You can also add donation forms to your website so donors can fill out their information and make a donation.
5. E-Cards
Send e-cards to your supporters and donors to let them know how much you appreciate their support! E-cards are a great way to show your appreciation and can be used to promote fundraising campaigns or special events.
6. T-Shirt Fundraising
Sell t-shirts with your organization’s logo or slogan to raise support!
T-shirt fundraising is a great way to get supporters involved and help promote your organization.
You can sell t-shirts online or at special events.
7. Webinar fundraising
Webinars are a great way to raise funds and awareness for your nonprofit.
You can hold fundraising webinars to promote special events, crowdfunding campaigns or volunteer opportunities.
You can also use webinars to provide education on your work and how donors can get involved.
8. Google Ad Grants
If your nonprofit is a registered charity, you could be eligible for Google Ad Grants.
This program provides nonprofits with $10000 worth of free advertising each month on Google.com.
9. Google Adwords
How does your site generate more traffic?
Okay, let us start by showing you Google Ads.
There’s a good chance that you’ve seen them all over the web, advertising anything or everyone.
Do we need Google Adwords for our non-profit?
Google ads can help nonprofit organizations at no cost.
Google grants are available to promote branded advertising without wasting time on marketing costs and expenses.
10. Amazon Smile
Amazon’s Smile program gives Amazon shoppers 5% of sales toward a charity of their choice.
If you want to become a nonprofit, you just have to register with Amazon Smile.
They don’t have to spend more money but the Amazon contribution may increase.
The more widely spread this information, the better.
What are the best online fundraising ideas for online events?
Looking for ideas for virtual events to help your nonprofit receive more online donations? Here are some great ideas:
11. Virtual Gala
These are becoming increasingly popular since the Covid-19 pandemic forced everyone to stay at home.
A virtual gala allows you to celebrate your fundraising successes and achievements with your supporters without leaving the comfort of their homes.
12. Online auction
Online auctions can be considered an excellent fundraiser event that many organizations use.
A silent auction usually runs in the background of a gala or racing event.
Although you are moving into an online world, you are still capable of offering virtual auctions.
Silent auctions are ideal for the virtual realm as they can run continuously from their supporter’s smartphone with mobile bids.
Take care of your audience before starting buying products from your auction.
13. Virtual happy hour
A virtual happy hour is a perfect way to connect with your supporters and donors in a fun and relaxed setting.
You can hold virtual happy hours on social media, or through video chats like Zoom or Skype.
This is a great opportunity for your organization to raise funds and awareness.
14. Peer-to-peer fundraising
Peer-to-peer fundraising is a great way to get your supporters involved in your fundraising efforts.
With peer-to-peer fundraising, individuals can create their own fundraising pages to collect donations for your organization.
This is a great way to engage your supporters and get them involved in your fundraising efforts.
15. Virtual film screening
A virtual film screening is a great way to raise support and awareness for your organization.
You can hold virtual film screenings on social media, or through video chats like Zoom or Skype.
This is a great opportunity for your organization to generate gifts and awareness.
16. Virtual cooking night
Virtual cooking nights make for great virtual fundraising ideas and help your organization to raise support and awareness.
You can hold virtual cooking nights on social media, or through video chats like Zoom or Skype.
This is a great opportunity for your organization to generate support.
17 Text-to-give
Text-to-give is a fundraising strategy that will help your organization get noticed.
Unlike email and other communications channels, open rates for SMS are still very, very high.
With text-to-give, individuals can donate to your organization by texting a donation amount to a designated number.
This is a great way to engage your supporters and get them involved in your fundraising efforts.
18 Virtual 5K
If your donors and supporters love being active then why not hold a virtual fundraising event like a virtual
If your donors and supporters love being active then why not hold a virtual fundraising event like a virtual 5k.
19 Virtual tours
Is your museum or art gallery currently closed because of Covid-19 restrictions?
Why not invite the world into your building through the power of the internet.
You can offer online tours of your facility as a fundraising event.
20 Online raffles
Raffles are always popular fundraising events and they can be just as successful in the virtual world.
Online raffles can be run through social media, or on your website.
Just make sure to carefully read the rules and regulations around online raffles before you start selling tickets.
21 Cooking classes
You can offer cooking classes as a fundraising event to help support your organization.
This is a great way to engage your supporters and get them involved in your fundraising efforts.
What are the best online fundraising ideas for social media?
22 Facebook Ads
You can use Facebook Ads to reach out to potential donors who might be interested in supporting your organization.
Facebook Ads allows you to target individuals based on interests, demographics, and even location.
23 Social Media Takeover
A social media takeover is a great way to engage your supporters and donors on social media.
During a social media takeover, an individual or group takes over the organization’s social media pages for a set period of time.
24 Facebook Live
Facebook Live is a great way to connect with your supporters and donors in a live setting.
During a Facebook Live broadcast, you can share updates about your organization, fundraising efforts, and more.
25 Twitter chats
Twitter chats are a great way to connect with your supporters and donors on Twitter.
During a Twitter chat, you and your guests discuss a certain topic for a set period of time.
26 Instagram takeovers
Instagram takeovers are a great way to engage your supporters and donors on Instagram.
During an Instagram takeover, an individual or group takes over the organization’s Instagram account for a set period of time.
27 Podcasts
If you have a following for your organization’s podcast then why not use it as a fundraising tool?
You can ask for donations during or at the end of your podcast episodes.
Wrap up
There are many great fundraising online ideas that your nonprofit can use to raise money and awareness.
We have listed some of our favorite virtual fundraising ideas, but there are many other options available as well.
These ideas can help you reach a wider audience and engage your supporters in new and innovative ways.
What are some of your favorite ideas for online fundraising? Share them with us in the comments below!
